LAFITA
LAFITA
For the 2025 edition of the Latin American Film Festival LAFITA, I designed a series of promotional postcards and tote bags as part of the festival's merchandising. The tote bags explored different layouts and compositions of the festival logo, creating a playful yet recognizable visual identity across the products.
The postcard designs were inspired by the texture of analog film, incorporating subtle graphic noise that references the grain of traditional cinema. This visual element added depth and atmosphere to the pieces while reinforcing the festival's connection to the language and materiality of film.
Promotional Postcards, 2025 Edition
Layout and Color Proposals
Merchandising, 2025 edition